The Problems

WordPress is an excellent and powerful PHP based framework for building websites. It is well maintained and very polished, but it is also complex. The reality of onboarding clients who are already working in WordPress is that they are not doing all of the work that they need to in order to get the best SEO results.

In our experience, these are the friction points for clients who have been doing their own SEO:

  1. Page bloat due to pictures that are too large
  2. Lack of page retention due to lack of pictures
  3. Lack of content length, something that search engines use to determine your page authority
  4. Unset SEO titles, descriptions, and keyphrases in page meta-data
  5. Inappropriately used alt and title tags or alt and title tags that are completely omitted
  6. Broken links and mixed content when updating URLs or to an SSL protected website.

While these are very different problems with very different solutions, the root cause is the same for all of them. They are small but num